Skipton Building Society

Senior Art Director

Pinterest Ads

I identified a major missed opportunity: we weren’t showing up on Pinterest.

With users actively planning life’s biggest moments - buying a home, having a baby, getting married - it felt obvious that our mortgage products and savings accounts should be right there with them. I championed Pinterest as a strategic channel to reach this primed audience at exactly the moment they’re researching, planning, and looking for financial solutions that help them move forward.

Founded on Fairness

Brand Social

Skipton Building Society is 'Founded on Fairness' - we offer everyone money advice appointments, as well as having one of the lowest thresholds for Financial Advice in the UK.

It's a conversation worth having

People find talking about money awkward, but we need to increase volume of 'My Money Review' appointment bookings.

Financial Advice YouTube Series

(work in progress)

I was tasked with coming up with an idea for a monthly YouTube series that would position Skipton as a trusted Financial Advice provider. These are the three concepts I presented.

Feedback from the Financial Advice Content Manager