Let's get wet

Knect

Problem: Menopause causes vaginal dryness and lowers arousal.

Insight: Lube doesn't make people horny. It makes them feel like they've 'failed'.

Solution: Reposition Knect lube as an elegant, sensual product rather than something clinical.

Bottle Design

First step - redesign the bottle. From clinical and cold, to sexy and soft - something that wouldn't feel out of place beside your other beauty products.

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