The Lovable Fry

Client: KFC | Adcept | Social

Problem: The old KFC fries were notoriously bad, so we need people to LOVE the new signature fries.

Strategy: Personify the fry, send him on a date with Amelia Dimoldenberg of Chicken Shop Date and watch the nation fall in love with him.

NOTE: Unfortunately Amelia wasn't available, so you'll just have to imagine I am her.

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