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Diversion to Halfords

Problem: Get people to Halfords for a free tyre check.

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Insight: Worn tyres are the leading cause of car accidents in the UK. 

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Solution: Interrupt drivers journeys with a convenient pitstop they can't say no to. 

Halfords Billboard.png

I've used the familiar visual language of road signage - trusted, clear, and commanding.

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Geo-targeted Google Maps Ad 

Halfords Google Maps Ad.png

Give out free tread-depth checkers at the tills. Stick into tyre tread, if orange letters show - it's time for a trip to Halfords. A simple driver of repeat custom.

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