Diversion to Halfords

Client: Halfords | Adcept | OOH, Digital, Product

Problem: Worn tyres are the leading cause of car accidents in the UK. Get people to Halfords for a free tyre check.

Strategy: Intercept the drivers journey, on the road and online, diverting them to Halfords.

OOH stunt

Digital banner on related searches to divert audience away from competitors

Free tread depth checker keyring. Stick into tyre tread, if red shows - it's time to head to Halfords.