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Diversion to Halfords

Problem: Worn tyres are the leading cause of car accidents in the UK. Get people to Halfords for a free tyre check.

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Solution: Divert drivers to Halfords using the familiar visual language of the roads.

Halfords Billboard.png
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Geo-targeted Google Maps Ad 

Halfords Google Maps Ad.png

Give out free tread-depth checkers at the tills. Stick into tyre tread, if orange letters show - it's time for a trip to Halfords. A simple driver of repeat custom.

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