top of page
The Loveable Fry
Problem: KFC fries are so bad that after buying their KFC chicken people are heading to Maccies for fries. So we're launching the new 'Signature Fries'.
Insight: People hate KFC fries so much, that we have to do more than just get people to like them. The British public need to fall in love with them.
Solution: Falling in love starts with dating the personified Signature Fry.
KFC
Step 1: Personify the fry.
Seek out haters on X and win them over with wit, charm and money off vouchers.
Step 2: Go on a date with the Queen of Dates, Amelia Dimoldenberg of Chicken Shop Date. Get public seal of approval from someone who knows a lot about chips.
Step 3: Amplify lovable moments from our date on social to encourage people to try new fries.
bottom of page