We're up to The ISA Challenge

Client: Skipton Building Society

Problem: ISAs are changing, deadlines are looming.

Insight: Customers need to understand that a more challenging ISA season lies ahead, and that they need someone who will be proactive and direct in finding solutions to chart a plan for success.

Solution: Highlight the challenges ahead and let customers know we’re up to the ISA challenge.

Execution: We moved away from traditional stock-image ISA campaigns and put our in-branch teams front and centre - the people helping members navigate the ISA challenge every day. Using a bold, energised visual style and action-led headlines, we brought the challenge theme to life across campaign and social content, from quick-fire tax year tips to 60-second explainers on ISA rule changes. The result felt proactive, human and far more engaging than the category norm.