The Loveable Fry

The Loveable Fry

Client: KFC

Problem: KFC fries are so bad that after buying their KFC chicken people are heading to Maccies for fries. So we're launching the new 'Signature Fries'.

Insight: People hate KFC fries so much, that we have to do more than just get people to like them. People need to fall in love with them.

Idea: Take the British public on a date with the personified Signature Fry.

Execution: Step 1- Personify the fry. Seek out haters on X and win them over with wit, charm and money off vouchers.

Step 2 - Go on a date with the Queen of Dates, Amelia Dimoldenberg of Chicken Shop Date. Get public seal of approval from someone who knows a lot about chips.

Step 3 - Amplify lovable moments from our date on social to encourage people to try new fries.