Track Record Mortgage

Client: Skipton Building Society

A documentary-style film following a real Skipton Track Record member in the home the product helped her buy. By hearing directly from someone on minimum wage who was able to get onto the property ladder without a deposit, the piece puts a real human story behind the product and helps viewers see themselves in her situation. Rather than relying on scripted advertising, the film focuses on authenticity and lived experience to show the genuine impact innovative lending can have on people’s lives.

Currently a work in progress, the project is being developed into a longer-form YouTube and web film, alongside cutdown edits tailored for both B2B and B2C social channels.