Let's Find A Way

Client: Skipton Building Society for Intermediaries

Problem: In a market where rates dominate decision-making, Skipton needed to give brokers a stronger reason to choose them.

Insight: Skipton offers more than competitive rates. With a common-sense approach to lending, they say yes to cases other lenders reject, champion brokers across the industry, and create innovative products like Track Record — a no deposit mortgage helping more first-time buyers into homes.

Idea: When others say no, Skipton says, “Let’s find a way.”

Execution: I led the launch of the new proposition across LinkedIn, display and email, anchored by a manifesto-style film introducing the three new brand pillars. I co-developed the script, storyboarded, produced and directed the shoot, and oversaw the edit - delivering our best-performing launch video to date.